Did you know how to tell your story in a noisy social world? New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Review:
It is getting increasingly hard for companies, big and small, to tell their story in this noisy, chaotic, social media world. This book attempts to make that task a little easier.. One could easily review "Jab, Jab, Jab, Right Hook: How To Tell Your Story In A Noisy, Social World" by Gary Vayneerchuk in one sentence. That sentence would be, "If you want to use social media to market anything, you must read this book!" But then, you could go on and say that one should not only read this book, but one must follow the awesome suggestions that Vaynerchuk presents throughout this social media goldmine of a resource.
To fill out the thesis of Jabs and Hooks, Gary then reviews the top 5 social networks (Facebook, Twitter, Pinterest, Instagram, and Tumblr). Not only does he share insight as for what type of content is successful on each network, but then provides examples of real-world posts. Gary Critiques each one, lending his opinions on why a post is successful or not, and tips for improvement. Each chapter concludes with a series of questions that you should ask about any post before sharing. These questions posted give readers immediate, actionable methods to improve their content. If you read this book, and improve one post, once, you’ve probably got the cover price value back already.
Most companies are on social media because it is "expected," or because their competitors are already here. But they have little, or no, idea as to how to do it the right way. Perhaps the biggest rule is to Create Interesting Content. Give people a reason to visit you on Facebook or Twitter more than once. Post something funny, or something that makes the reader think. Later, you can ask for their money ("Buy Our Stuff"). It should be obvious that the link included with the request for your customer's money should go right to your website's ordering page, not the main page. Make it as easy as possible for people to buy your stuff.
What works on Facebook will not work on Twitter or Instagram, nor should it. You need to get creative and tailor your posts to each site. The author spends much of the book looking at actual marketing campaigns, from big and small companies, on various social media sites. He explains exactly how Company A got it right, Company B got it half-right, and Company C really shouldn't have bothered.
This book has strong content. His prior books touched on higher points, this book really shows how to make the rubber touch the road. If you are looking for quick fixes, easy solutions, rapid returns with little effort, this author/speaker is the wrong person you want to listen to. His results are real and his core belief system is that you have to love your clients, be willing to do first before asking for "the kiss" and take massive action to make relationships grow. His line of thought then uses social media (interactive) outlets as a path to that success. What makes his work entertaining is he brings his passion to the table in all his efforts, so you sense his personality even in the book.
A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Review:
It is getting increasingly hard for companies, big and small, to tell their story in this noisy, chaotic, social media world. This book attempts to make that task a little easier.. One could easily review "Jab, Jab, Jab, Right Hook: How To Tell Your Story In A Noisy, Social World" by Gary Vayneerchuk in one sentence. That sentence would be, "If you want to use social media to market anything, you must read this book!" But then, you could go on and say that one should not only read this book, but one must follow the awesome suggestions that Vaynerchuk presents throughout this social media goldmine of a resource.
To fill out the thesis of Jabs and Hooks, Gary then reviews the top 5 social networks (Facebook, Twitter, Pinterest, Instagram, and Tumblr). Not only does he share insight as for what type of content is successful on each network, but then provides examples of real-world posts. Gary Critiques each one, lending his opinions on why a post is successful or not, and tips for improvement. Each chapter concludes with a series of questions that you should ask about any post before sharing. These questions posted give readers immediate, actionable methods to improve their content. If you read this book, and improve one post, once, you’ve probably got the cover price value back already.
Most companies are on social media because it is "expected," or because their competitors are already here. But they have little, or no, idea as to how to do it the right way. Perhaps the biggest rule is to Create Interesting Content. Give people a reason to visit you on Facebook or Twitter more than once. Post something funny, or something that makes the reader think. Later, you can ask for their money ("Buy Our Stuff"). It should be obvious that the link included with the request for your customer's money should go right to your website's ordering page, not the main page. Make it as easy as possible for people to buy your stuff.
What works on Facebook will not work on Twitter or Instagram, nor should it. You need to get creative and tailor your posts to each site. The author spends much of the book looking at actual marketing campaigns, from big and small companies, on various social media sites. He explains exactly how Company A got it right, Company B got it half-right, and Company C really shouldn't have bothered.
This book has strong content. His prior books touched on higher points, this book really shows how to make the rubber touch the road. If you are looking for quick fixes, easy solutions, rapid returns with little effort, this author/speaker is the wrong person you want to listen to. His results are real and his core belief system is that you have to love your clients, be willing to do first before asking for "the kiss" and take massive action to make relationships grow. His line of thought then uses social media (interactive) outlets as a path to that success. What makes his work entertaining is he brings his passion to the table in all his efforts, so you sense his personality even in the book.
