Logo Design for Creating Brand Power for Company

Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. In Logo Design Love: A Guide to Creating Iconic Brand Identities, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.

This book really opened your eyes to the many logos of companies around the world, which really helped see how different countries have different styles. It’s easy to read, straight to the point, and offers practical advice for any student, designer, or client who wants to better understand the process behind creating iconic identities. Whether you’re well established in the creative industry, you’re just starting out, or you’re simply fascinated by the subject of logos, branding and brand identity, Logo Design Love: A Guide to Creating Iconic Brand Identities is a must read.

Logo Design Love is a wonderful behind the scenes tour of the entire logo design process; it’s like being David Airey’s shadow through the design process from start to finish. Whether your a design novice or pro, the information David Airey packs into the book is sure to help inform, and inspire you alike. The stories referenced in this book provide great insight into the process successful professionals ha be used a have taken to create many of the iconic logos and brands recognized globally. Although many designers I know are familiar with the process and steps, Logo Design Love can also be use as a great design reference when starting a new project.

You get all the information you want without all the stuff you don't. You get real world advice and tips from someone who has been there and done it. The advice he gives you don't get in school or by working an internship. Most "inspiration" books only provide the finished creation without any understanding as to how the designer arrived at it or what the client wanted. David explains what the client wanted in their logo, the process he took to get it, and how he markets it to the client.

This book is truly a guide. More specifically it is a guide for self-employed designers. It covers topics that are specific to the entire operation from creating a design brief, talking to clients and taking control of the project all the way to presentation and completion. It even has an Q&A section in the back that is as informative as the rest of the book. Type size is large and set spaciously and it's very easy to read.